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China Sourcing – Broken Down Into Straight Up, Actionable Advice

mike bellamy globalfromasia podcast2 v3

An informal one-on-one talk about China business adventures

My good friend, and serial entrepreneur, Mike Michelini is the host of the fun, information and informative “Global From Asia” podcast “where the daunting task of running an international business is broken down into straight up, actionable advice”.

For episode 71 of the podcast, we sat down for a 40 minute exchange of China business stories and advice.

Here is the link:

http://www.globalfromasia.com/how-to-avoid-being-trapped-in-a-chinese-factory-scam-order/

mike bellamy globalfromasia podcast2 v3

Topics Covered:

  • What brought you out to China in the beginning?
  • Today’s topic – China Sourcing Due Diligence Tactics, Can’t think of anyone with more experience than you
  • Can you share with us various types of China sourcing – wholesale/ off the shelf, tweaked versions of pre-existing products, and fully customized
  • Let’s focus on fully customized today – What are some MOQ amounts normally required to do these?
  • What are the other costs many also don’t factor in that are essential
  • I remember you mentioning you have worked with some Kickstarter projects and other crowdfunding projects – what is the normal process for these guys – should they start to source from China before they list on Kickstarter, or when funded, prototype? any tips?
  • Process of narrowing down the overwhelming list of suppliers in your hunt for the right Chinese factory and supplier relationship?
  • Ways to show you are serious buyer to a Chinese manufacturer
  • Some “buzzwords” or keywords you should know when talking to a factory- FOB, EXW, etc
  • Last tips or things I missed for buyers venturing into China for their procurement

Protecting intellectual property in China: Don’t be a guinea pig!

Protecting intellectual property in China Dont be a guinea pig

In the West we say “don’t burn your bridges”

In China they probably say “let the bridges you burn light the way”.

In a recent China Daily article, Heavy Equipment Manufacturer LiuGong (think of a Chinese knock off of Caterpillar) proudly explains how their company, over a 50 year period, leveraged naive international buyers and partners to grow their business. Here are some excerpts, be warned, you will see no sense of remorse.

An Australian customer bought a loader from LiuGong. Because the loader was equipped with an imported automatic gearbox, the mismatch between it and the supporting system caused many malfunctions. The angry customer set the loader on fire.

LiuGong discovered one of its Italian clients had repainted its products once the machines arrived in Italy because the customer said, “the ugly design cannot be changed, and the rusty look is intolerable”.

In other words, the strategy was “get the order, ship some junk, learn where the customer is not happy, and try to improve on the next order”.

I’m not sure if this strategy is part of Sun Tzu’s art of war, but it certainly is commonly used by Chinese suppliers large and small, even today. And there is absolutely no sense of embarrassment regarding the abuse of clients for unilateral gain.

Pretty smart. They found a way for early clients to finance the R&D, yet early clients don’t get any return on that investment.

The article goes on to explain that

“Mergers and acquisitions became a shortcut for Chinese enterprises to acquire technology and marketing channels, especially after the financial crisis in 2008.”

But you don’t have to have a formal JV in place for your technology to be hijacked. Plenty of technology is transferred because naive buyers share the “secret sauce” without taking protective measures like registering IP or setting a 3rd party black box for sensitive assembly. (Click here for an example.)

Related Videos:

Video 1: Finding Suppliers
Video 2: Evaluating Suppliers
Video 3: Negotiations
Video 4: Project Management and Quality Control
Video 5: Protecting Your Intellectual Property
Video 9: Returning Defective Products
Video 10: Resolving a Dispute

Buyers are often seduced by the siren’s song of low cost. But after the sweet and temporary taste of low price fades, the bitter taste of poor quality remains for a long long time.

As the article in the China Daily proudly explains, many China factories simply do not believe the expression “you have one chance to make a first impression” because there are so many international buyers (who take unnecessary risks) that if the factory screws up the order, they simply drop that project and go out and find another buyer. Repeat process until they manage to improve their product and production process.

Conclusion:

Make sure you or your representative make sure the so called factory is reputable and has experience making exactly what you want at the level of quality you expect.

Know the difference between “factory can make this” and “factory has made this”.

Protecting intellectual property in China is paramount. Don’t be a guinea pig for a Chinese factory’s R&D department.

VAT rebate in China: Scams exposed!

VAT rebate in China: Scams exposed!

This post is based upon a recent question that came in to our mail bag. To protect the sensitive nature of the individual in question, we have changes the names and product, but the issues concerning VAT discussed below are be applicable to buyers of any product coming from China.

Question: We are a wholesale manufacturer/importer of hand-woven textiles. Our tapestries are all 100% wool. We are using a new export company and we are not sure if we can trust the information they are giving us, because it is quite different from previous years.

1. What is the VAT rebate rate for these products?

2. What percentage of the VAT is retained by the export company, and what percentage goes to the factory?

3. The export company is telling us that since they are a new company and all export companies must show a profit to be eligible for the VAT, that they need bill us an extra 17% on each shipment. They are telling us that we will be reimbursed this amount in the coming months once they have applied for and received the VAT. Does this make any sense?

Any advice or help would be greatly appreciated.

My Response

Before you read my comments, as a primer on what we will talk about below, I encourage you to read my article “What is VAT and why should I worry about it?”  if you have not done so already.

My co-worker in the China office where I am based, who is a licensed customs broker, looked up that your products have a VAT rebate rate of 16%. If we know your HS code we can confirm for sure, but based on the information you have given me so far, I think the 16% is accurate.

In China, every aspect of a trade is up for negotiation. There is no law or even industry standard that dictates how much of the VAT is retained by the export company and how much, if any, is shared with the factory and/or buyer. I’ll explain more in my answer to your #3 question.

For many of the early years of my China career I banged my head up against the VAT wall, but after a lot of research and the experience of setting up multiple businesses in China that have import-export rights and VAT licensing, I now have fairly unique understanding of the situation you describe above.

A few months ago my book, The Essential Reference Guide to China Sourcing went to press. Based on your situation, I think you would gain a lot from reading my book, but in the meantime, to help answer your question, I’ll draw upon some lessons learned over the years of doing VAT and pull some tips from the guide book to help explain what may be going on at this Chinese company as well as give you some pitfalls to be aware of.

“New company”

The VAT rate of 16% mentioned above assumes the exporter has achieved what is called “normal tax payer status” in the eyes of the Chinese government. As I understand it, and have experienced setting up PassageMaker, when a new company is set up, they are on a kind of VAT probation for the first year under what is called “small tax payer statues”. And during this probation period, a much lower % of rebate is applicable. In my experience, the probation period last about a year assuming the business achieves a stable and larger scale of business. Some small companies remain small tax payer forever.

“all export companies must show a profit before factoring in VAT”

I believe that technically the laws here imply that a business should be profitable before VAT rebate in China is returned. But in practice, because the margins are so tight for most exports, a huge number (I am guessing the majority of suppliers) don’t make any real profit until the VAT rebate is returned. So it is a bit of stretch for your exporter to say they need to bill you an extra 17% and rebate you later. I suspect this is just a negotiation tactic which leverages the gray areas around VAT to build in hidden margins for the exporter.

VAT rebate in China: Scams exposed!

Pitfall 1

I am interested to learn how the supplier says they would actually pay you the VAT rebate once it comes back to them from the government. If they are running a PRC compliant set of books, it is not easy to legally send you funds overseas. I am betting they told you they would simply give you a credit on the next order. Sounds nice, but what happens if you don’t have future orders with them for whatever reason. You may find your funds are stuck in China with no recourse.

Pitfall 2

No tax agency/ government anywhere in the world gladly gives refunds. In China, especially for new or inexperienced exporters, it is a real paperwork nightmare to submit the supporting docs for the VAT rebate to the government. And the scary part is that the government has the right to say “sorry you filled this minor point out wrong, so no rebate for you on this order, thanks, try again on next order.”

If your supplier messes up the paperwork or doesn’t have good communications with the local government to sort things out, do you think the supplier will stand behind their promise to send you money or do you think they will just say “we didn’t get any money back, so we have no refund to give you”. Happens all the time.

Pitfall 3 “the partial refund”

I talk about these tricks of the trade in my book in detail, but here is the scam in short. Let’s say the rebate rates that the supplier gives you checks out at legit, and for the course of example, let’s say it turns out the VAT rate for this product should be 13%. Let’s even go so far as to say the supplier does indeed give you 13% back at the end of the process. Sounds pretty fair doesn’t it?

But what you may not realize is that in China the interpretation of the rebate amount can vary from port to port and from one tax official to the next. It is possible that a rug for home use has a 13% discount, but the same rug used in a hospital gets a full 17% as the government wants to promote so called high end exports like medical.

I have witnessed cases where the supplier tells the buyer the rebate is 13%, and the customs book also states 13% for the given HS code. BUT behind closed doors the supplier persuades the local officials at the port that the product is actually a different HS code or a different use (medical for example). Or perhaps via an under the table payment to the official, they get the rate set at 17%. The supplier keeps the difference and the buyer never knows.

You are not alone.

A N. American company was spending millions USD each year with a supplier. They had been doing business for 15+ years with that supplier in China. They had the tightest of margins negotiated and even got price concessions downward each year with the vendor. They knew the BOM and labor rates down to the cent, but for the life of them, the buyer could not figure out how the supplier had the cash to buy 2 new Porsche Cayennes, a new home and send the kids to university in Switzerland. That buyer smelled something fishy and hired us for a quick VAT study.

It was pretty clear from our research that the supplier has some hidden VAT rebate %. With that knowledge the buyer renegotiated with the supplier, moved some production to another source and had PassageMaker process all the VAT rebates for the buyer’s exports during the 2 years that the buyer needed to set up their own office in China to process under their own VAT license as suggested in the VAT study conducted by PassageMaker. This advise probably saved the client millions of USD over a 4 year period.

Some possible solutions for you to consider:

Explain to this trading company that you realize the VAT is a very complex subject and you like to keep it simple. Ask them to quote a “FOB nearest China port” price and any VAT issues are their problem. Under FOB, the price is already inclusive of VAT.

Do you have any back up suppliers that can provide you the goods without all the drama?

Do you happen to know the actual manufacturer? Perhaps the manufacturer has an export license already and doesn’t need the trading company. So often the trading companies tell you they are essential to the exportation, but quite often that is an exaggeration and trick to keep you from going direct. Not only could your exporter be pocketing some hidden VAT rebate, but they may even have a hidden commission with the actual manufacturer.

My sales team will be upset with me if I spend an hour on this email and fail to mention how PassageMaker can help. So putting on my salesman cap… perhaps you would consider the services of a 3rd party like PSSchina.com to help research and find a more suitable supplier in China and/or process the VAT under our company in a transparent and trust worthy fashion. Happy to give you references of clients we have helped out of China VAT jams. Sorry to slip into sales mode, but I wanted to let you know we can help if you need support.

Sorry for the long post, but I get very passionate, maybe patriotic, when it comes to helping other Americans avoid being taken advantage of in China.